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We open a gym: what you need to know for a successful start?


Classes on simulators are not only a fashionable hobby, but also bring significant benefits to the body. A person who is actively engaged in simulators has a slender, strong and toned body. He has fewer health problems. The manufacturers of simulators have specifically calculated the load and created the design so that the effect of training is maximum. However, it is rarely possible for anyone to purchase and place exercise equipment at home. Most prefer to attend a gym for classes. In addition, training under the supervision of an instructor is safer than independent training.

Lockers for changing rooms

The area of ​​the locker room should be used in such a way as to allow easy access between the cabinets. The sizes of the locker rooms are standard. Sometimes a complete set provides a built-in bench. For the convenience of visitors, the cabinet space should be delimited into several functional sections, including for street shoes, hats and outerwear. The outerwear section may have hooks or shoulders with hangers. Cabinets must be equipped with a lock.

In cabinets individual safe deposit boxes can be provided to ensure storage of valuables, documents, keys and cash of visitors. The appearance of the cabinets must match the design of the locker room.

Materials for production

Since modern gyms have a large cross, in the first place, all furniture must have increased wear resistance in order to maintain a presentable appearance for as long as possible. In addition, materials used for the manufacture of furniture for gyms should not be expensive. The most successful combination of quality and price are materials of chipboard and MDF, the surface of which can imitate any texture. The coating of the plates provides protection against minor scratches and chips. Paints do not fade and do not fade even with prolonged use. The texture helps to quickly remove dirt and fingerprints. Furniture made of chipboard and MDF boards can have any design, due to the ease of processing plates with various tools. Perhaps a combination of chipboard and MDF with plastic, glass or other materials.

On the formats of the club and the target audience: “basement rocking chair”, “middle class”, “fitness center-all-in-one”

Do like gyms can be divided into several categories:

"Basement Rocking." Usually this is not just an open business, but a hall that has been operating for not the first or even the tenth year. There are such gyms in many quarters. Usually only middle-class men and women are engaged in them. You can also open such a gym, but the target audience will be very limited. In addition, it will be difficult to compete with more modern rooms: prices in fitness clubs are now available, and many will prefer to overpay a bit and go there.

Gym middle class. A modern institution in which, in addition to the gym itself, there may be several more sections. The most common and popular option, since boys and girls, and young and adults will come here.

Large premium fitness center. It differs from the previous paragraph by its scale: it will have a swimming pool, a sauna, and halls for football, basketball, volleyball, tennis, and martial arts halls, and separate halls for children, and so on. Such centers should be opened only in large cities. Reaching your audience is the best possible.

The second important point, in addition to scale, is the target audience. At the very beginning of the formation of your business, you need to clearly determine for which visitors the gym will mainly work. It can be both people who are ready to turn a blind eye to the tight locker room and cool water in the shower for the sake of an inexpensive subscription, as well as wealthy clients for whom everything should be done as qualitatively and comfortably as possible, but they will not spare money on the purchase of subscriptions.

The difference is something like this:

In the first case (if you make the hall an affordable price category) you can save a lot on furniture, equipment, and finishing materials. The main thing is that there should be enough space and enough “iron”. Profit in this case will not come from expensive subscriptions, but from a large number of them.

In the second case (if you open a premium class hall), subscriptions will be sold many times less, but they will also cost more. Naturally, both the decoration and the equipment will have to be invested an order of magnitude more seriously - to ensure not only functionality, but also presentability. To open such clubs is only with large capital and only in large cities. For example, if 150-200 thousand people live in your village, it is unlikely that many customers will be in the gym, classes in which are 3 times more expensive than in a “simple” simulator.

On the gyms of various directions and the differences between them

Recently IQReview published an article about people who are professionally engaged in bodybuilding. There we already made the difference between several related types of “heavy” sports (bodybuilding, weightlifting, crossfit, powerlifting).

Differences exist in how and how such halls are equipped:

Bodybuilding (by the way, you can read about the career of bodybuilders separately). This sport is practiced in ordinary gyms, which most people go to who want to build a beautiful and sculpted body. There is also a cardio zone, and many simulators for isolated loads, and racks with dumbbells. For a profitable business - the best option.

Weightlifting and powerlifting. In the halls for training TA and submarines, the main role is given to the platform, barbell, racks, benches for bench presses and power frames. In essence, this is all that is required as basic equipment. You cannot call the opening of a hall dedicated only to TA or PL: sports are not very popular, and are interesting only to a narrow target audience.

To Rossfit. And such a gymnasium can hardly be called a “gymnasium”: it will most likely resemble a gymnasium, in which there is a bit of “iron”. In the past few years, crossfit has been actively developing in the CIS countries, and specialized halls are mainly found only in large cities. In small cities and interest in this sport is not so great that you can get a good profit. The opening of such a hall is an event more risky in terms of payback, but more calm in terms of competition.

We will not single out separately the areas in which women and girls are engaged in fitness and other related types of training. Gyms, in fact, such places are not.

To summarize, we can say the following:

if you have a large budget, plan to attract a maximum audience - it is recommended to open a regular gym, installing a platform in it (for TA lovers) and making the free zone more functional (hanging a rope, gymnastic rings),

If your budget is more limited and you are aimed at maximum profit - it’s better to build a gym, and then expand if possible (adding additional sections and types of services),

if your budget is limited and you are not afraid to try something new and interesting - you can analyze competitors and demand, and open a room for crossfit.

About choosing a room

The choice of room for the gym is one of the most important issues that begins with business opening. Let's go over the nuances:

The location. The room must be located in the area in which your target audience lives. It makes no sense to open a cheap gym in the basement, if around are elite new buildings, under the porches of which brand new prestigious foreign cars are parked. And, on the contrary, it is unlikely that many customers will come to you if you open an elite fitness club in a cheap residential area.

Area. Even if you plan to open only a gym, without additional sections, you still need at least about 80-100 "squares" of space (of which part will go to locker rooms, showers, reception). If you have enough money now only for such a room, but in the future you plan to expand - look for an option in which it will be possible. For example, if the room adjacent to your gym is also rented out. In this case, it is recommended to immediately remove a larger area, with a margin, and first equip only the part for which there is enough money.

Accessibility of location (proximity to residential buildings, to public transport). Since people go to the gym regularly, it must be convenient to get to it. On a long trip to your favorite hairdresser. What hairdressers live on once a month and spend more time, but not everyone can spend it several times a week.

Parking. If your main target audience is people of the middle and rich class, then parking must be. In addition, it should be spacious enough to fit all visitors' cars on it during rush hour (in the evening hours, when there are most people in the gym).

About decoration and arrangement of premises

Your institution must have:

Gym facilities

Reception In addition to the rack behind which the administrator will be located, it is desirable to install a sofa and mirrors at the entrance.

Wardrobe (and not only for clothes - customers should change their shoes immediately so as not to spread dirt and not complicate cleaning). It should have hangers and shelves for shoes.

Female and male changing rooms with showers. Metal lockers, mirrors, benches and wall-mounted hair dryers are placed in locker rooms.

Coaching locker room with shower.

Utility room - for storage of cleaning products and cleaning equipment.

Gym. In addition to the simulators, the table (or rack) for the trainer should also be located in it. There should also be a place in the gym where visitors can leave water bottles and shakers, telephones, notebooks and notebooks, and other little things.

In the locker rooms and showers, good exhaust ventilation must be equipped without fail to keep the room dry.

When decorating the room in which the gym itself will be located, the following nuances should be taken into account:

The flooring must necessarily be resistant to high loads: hundreds of people will walk on it in a day.

The areas around the bar racks, power frames, dumbbell rows must have a special rubber coating. During training, people often stack pancakes right on the floor and not always neatly.

Mirrors should hang on the walls. They are needed not only for visitors to admire their biceps and take selfies - in the mirror you can still observe the correct technique for performing exercises.

Indoors, the heating and air conditioning system must work well. For active physical work, the microclimate is very important: in a too cold room, muscles are harder to warm up, in a too hot room it is harder to breathe.

In the room, the supply and exhaust ventilation must work well.

An audio system must be in the room - after all, it is unlikely that someone will like to engage in hearing the conversations and panting of neighbors and the noise of the simulators used.

Before the cardiozone (exercise bikes, treadmills, orbitreks), it is advisable to hang a TV. On such simulators, an athlete usually exercises for 10-20 minutes or longer.

Decorative decoration (ceiling and walls) is not the most important issue. To do this, you can use at least ordinary paint, even simple plastic panels. The main thing is that these materials can be easily washed.

What simulators are needed?

Take the minimum - from the lists of the main hardware for a small gym up to 100 square meters it will be something like this (prices are in rubles, for new equipment):

Trainers in the gym

Swedish wall, 2-3 sections. The price of 1 section is about 4-5 thousand (total - 8-15 thousand).

Power frame, minimum 1. About 30-35 thousand for a full frame and about 20-25 thousand for a lightweight version.

Horizontal bar, bars, at least 1. They can either cling to the Swedish wall, or be located separately. The price of mounted models is about 4-5 thousand. Separate bars will cost about 10-15 thousand, a freestanding floor horizontal bar with bars - 15-20 thousand.

Horizontal bench for bench press, with racks, at least 2 pieces. The price of 1 bench is about 15-20 thousand.

Bench for a bench lying upside down with an adjustable angle, with racks. About 15-20 thousand.

Bench for bench press head down with an adjustable angle, with racks. About 15-20 thousand.

Bench for a bench sitting, with racks. About 15-20 thousand.

Universal bench with adjustable angle, at least 2 pieces. The price of 1 bench is about 10-12 thousand.

Bench for the press, 1-3 pieces. The price of 1 piece is about 5-6 thousand.

Scott's bench, 1 piece. About 10-15 thousand.

Hyperextension, 2-3 pieces. The price of 1 piece is about 5-6 thousand (total - 10-18 thousand).

Rod stands, at least 1 pair. About 10 thousand.

Stand for small dumbbells (weighing up to 10-12 kg). Up to 10 thousand.

Stand for large dumbbells (weighing 10-12 to 40-50 kg). About 15-25 thousand per rack.

Dumbbells, in pairs, weighing from 2 kg to 40-50. The step between the dumbbells for small weights (up to 10) is 1 kg, for weights from 10 to 25-30 kg - 2 kg, from 25-30 to 40-50 - 2-4 kg. The approximate price of a complete set is about 150 thousand.

From toyka for “pancakes”, 3-5 pieces (depends on the number of “pancakes”). About 6 thousand for 1 rack.

Direct Olympic barbell vultures, 3-4 pieces. The approximate price of 1 neck is about 15-17 thousand.

Direct Olympic vultures for women (shortened), 3-4 pieces. For 1 vulture will have to give about 12-15 thousand cells.

Short straight vultures with a diameter of 50 mm, 1-2 pieces. The price of 1 neck is about 5-6 thousand.

Shortened neck of small diameter (25-30 mm), 3-4 pieces. The price of 1 neck is about 3 thousand.

  • Rack (rack) for vultures. About 8 - 10 thousand for a rack for 6 - 10 positions.
  • On the above “hardware” will have to spend an average of 900 thousand rubles.

    Smith's simulator, at least 1 piece. About 50 thousand.

    Hack machine. About 60 thousand.

    The exercise machine for a leg press. About 50 thousand.

    Exercise machine for bending the legs (on the biceps of the thigh). About 60 thousand.

    Exerciser for leg extension (on the quadriceps of the thigh). About 60 thousand.

    The simulator is a butterfly. About 60 thousand.

    Block crossover. About 80 thousand.

    The block exercise machine with the top fastening (for vertical drafts). About 70 thousand.

    Block simulator with bottom mount (for horizontal rods). About 70 thousand.

    Used track, at least 2-3 pieces. From 25 thousand for 1 track.

    Orbitrek, at least 2-3 pieces. From 15-20 thousand for 1 orbitrek.

    Total - about 650-700 thousand will have to be paid for simulators.

    The cost of opening a gym

    Add about 30 - 6 0 thousand here, which you will have to spend on any "trifle":

    press rollers,

    weighting agents (for legs and arms),

    Ultimately, a small gym can be fully equipped with “iron” and simulators for about 1.5-1.6 million rubles. This will be enough to purchase new modern equipment (albeit the simplest) basic need.

    You can additionally spend about 200-300 thousand more by buying a few more insulating simulators.

    Pros and cons: is it worth investing in such a business?

    Business opening This type has the following advantages:

    the possibility of scaling (if one gym is popular - using it, it will be easier to open other halls under the same name),

    the possibility of expanding the list of services provided,

    the opportunity to make “useful” acquaintances (not only middle-class people, but also those who occupy a high position in society can come to good gyms).

    Of the serious disadvantages it is worth highlighting:

    relatively high entry threshold,

    seasonality of business (in the gyms, the influx of customers is usually observed from the end of winter to summer, and in autumn and winter there may be a decline),

    relatively high competition.

    Gym room

    To summarize, we can say the following: it’s worth opening a gym if you have enough free funds to do everything very cool, and if you have the opportunity to wait until the establishment gains popularity and reaches income. That is, if this is not your first and only project, and you have additional sources of income, then it is worth investing. But if you have been collecting the required amount for a long time, and you don’t have a financial “pillow”, it is better to invest in something else.

    About staff selection: whom and how to recruit?

    For the gym you will need to find the following employees:

    The administrator is at the reception (at least 2 people, it is best if they are girls of good appearance with a competent speech). Their duties will include selling season tickets, issuing club cards, keys to lockers, communicating with customers, familiarizing customers with services and a price list.

    The cleaning ladies. The number of cleaners depends on the size of the room. If you have a simulator for 100 "squares" (which is relatively few), 1 person will be quite able to clean it (that is, you can always find 2 cleaners who will work in shifts). Если же речь идет о большом фитнес-центре с дополнительными секциями площадью в несколько сотен «квадратов», то и персонала потребуется больше.

    « Дежурные» т ренеры. Тренер — главный сотрудник тренажерного зала. For a minimum of 2 establishments, 2 people will be required to work as “on duty”: to monitor the order and observance of safety measures in the hall, prompt newcomers, after the working day - clean up the “iron”.

    Trainers for individual training. To do this, take a few more people. They should have a diploma (and preferably not a diploma of completing weekly courses, which is now easy to obtain, but a more serious “crust”), rich personal experience and an appropriate figure. Ideally, this should be an athlete with experience of performing: in this case, this will be additional advertising. In principle, such trainers may well fulfill the duties of “attendants,” but in this case it is necessary that there are at least 2 of them in the gym at the same time (when 1 will conduct a personal training, the second will monitor the order in the gym).

    But the role of coaches can be found in the social networks of famous athletes who live in your city (if it is not very large) or in the area (if it is a metropolis).

    Now about additional staff, which is optional, but also useful:

    Nutritionist. It is necessary, because now the visitors to the gyms pay attention not only to the training program (which the trainer can make), but also to the nutrition plan. In principle, a trainer can also give advice on nutrition to a client, but in this case he should have a fairly deep knowledge (and, ideally, a diploma) in this matter as well.

    The doctor (sports). It is useful for those who have some kind of health problems and needs to be consulted. Not every client wants to visit a doctor in a regular hospital, but if a specialist is directly in your fitness center, many will want to go to him. In addition, the doctor is not only a consultant, but also a “first aid” in case of injuries. The “own” doctor will be indispensable in large fitness centers, which are visited by children, elderly people and pregnant women.

    Manager. A separate employee for the role of the “director” is necessary if your property has a really large fitness center - to monitor the work of the staff, organize it and resolve issues. If you are the owner of a small gym, then business management can be carried out either independently or partially shift these responsibilities onto the shoulders of administrators.

    Small gym

    We will not separately compile a list of trainers leading additional sections. Their search is carried out in approximately the same way: you should pay attention to the presence of a diploma, your own experience in your sport and the current sports form.

    Additional sources of income from the hall, except for the sale of subscriptions

    In addition to income from subscription sales, a fitness center can additionally make a profit in the following ways:

    Paid advice of a nutritionist.

    Classes with a personal trainer.

    Selling sports nutrition (by the way, pay attention: the distribution of anabolic steroids is a criminally punishable activity!). You can sell sportspit both in closed containers and in single portions - preparing cocktails for reception right on the spot.

    Sale of sports and sports equipment (clothing, shoes, bags, straps, belts, fitness bracelets, mp3 players, headphones, shakers, tablet boxes, and so on).

    Conducting seminars, trainings, educational courses. Both your trainers and invited athletes can conduct them.

    Opening a kitchen with a food court (naturally, the menu contains only healthy dishes, with the calculation of calories and the amount of BJU).

    Opening of additional sports sections in the building of the fitness center. It can be: a swimming pool, fitness, yoga, Pilates, twerk, dancing, aerobics, shaping, martial arts, children's sections, a children's room (for clients who come to train with children), squash, a football room and other games kinds of sports.

    Opening a massage room.

    Opening services in the field of beauty (Profession for girls. How to become a manicure manicure, pedicure, hairdresser).

    Advertising related businesses (for example, advertising a healthy food delivery network, or advertising sports food stores).

    The above services can be implemented both independently and lease free space for them in the fitness center.

    On profitability: how profitable is this business?

    And, finally, the most interesting question for any investor: how much can you earn from this?

    Gym - a profitable business

    For calculations, we will take a minimum - only the cost of a subscription. The prices are approximately the following:

    A single visit to a regular simulator will cost about 150 rubles.

    A single visit to the gym in a high-level fitness center will cost approximately 200-400 rubles (without a trainer).

    A monthly unlimited access to the gym in the “average” club costs about 1,500-2,500 rubles.

    A fitness center of a higher level, with a pool and various group programs, for a month of unlimited visits can take about 2500-4000 rubles. For this price, the client has the opportunity to attend any training session (that is, not only the gym, but also any classes that are in the center).

    The annual card to the gym of the middle class is in the range of 12-20 thousand.

    The annual card to the fitness center (with the ability to attend any sections) will cost about 20-30 thousand.

    In a room with an area of ​​about 80-100 "squares", about 15 people can comfortably be engaged simultaneously. However, you should not take this figure for calculation: the load in gyms is never uniform. For example, most visitors come in the evening. Many who wish to work out are observed in the first half of the day, closer to noon. But in the early morning and afternoon, the hall may be completely empty.

    For rough calculations (for a hall with an area of ​​about 100 squares) you can take the following figures:

    After 1 working day (from 8 to 21), about 60 people can visit the gym.

    The average daily income from 1 client is about 150 rubles (if you take the average minimum subscription price).

    And that per day income will be about 9000 rubles, per month - about 270 thousand, and per year - about 3.24 million.

    1 area of ​​use

    1.1 This Code of Practice is intended for the design of mass types of sports halls, which, without structural and planning changes, may also be available for people with disabilities, including children with disabilities, under the conditions fixed in the design assignment.

    1.2. The provisions of the Code of Practice apply to the design of new and reconstructed sports halls for:

    - gymnastics sports and rhythmic, acrobatics,

    - the most common sports games (badminton, basketball, volleyball, tennis, table tennis),

    - martial arts (boxing, wrestling, weightlifting),

    - general physical training,

    - simulator training,

    - sports and athletic entertainment.

    1.3 Dimensions and layout of playgrounds and venues for competitions (classes), parameters of security zones (including above the playing field) are established by the rules for the conduct of the relevant types of competitions and are mandatory as technological requirements.

    The parameters of the sports halls with the accompanying groups of necessary facilities, given in this Code of Practice, are the functional and technological basis for the design program for sports buildings and complexes, which should be designed according to the relevant building regulatory documents (see Figure 2).

    1.4 The provisions of the document should be used to determine the one-time occupancy of halls by the capacity of the venue for classes, as well as to calculate the equipment of auxiliary rooms: walk-in closets, washrooms, showers, restrooms for students, equipment rooms for sports halls, etc., enabling full the functioning of sports halls.

    1.5 This Code does not include special rooms for disabled people, sports halls of educational institutions (kindergartens and general education), specialized halls for children’s sports sections, as well as halls with seats for spectators.

    1.6 The provisions of the Code of Practice apply to the design of sports halls, which can be placed both in separate buildings and in sports complexes, and when built into other structures.

    1.7. The set of rules contains recommendatory provisions, norms and rules. When they are included in the design task, the provisions of this document become mandatory for designers and exporting organizations.

    2 Normative references

    This Code contains references to the following regulatory documents:

    SNiP 21-01-97 * Fire safety of buildings and structures

    SNiP 23-05-95 * Natural and artificial lighting

    SNiP 31-05-2003 Public buildings for administrative purposes

    SNiP 35-01-2001 Accessibility of buildings and structures for people with limited mobility

    SNiP 41-01-2003 Heating, ventilation and air conditioning

    SNiP 2.04.01-85 * Internal water supply and sewerage of buildings

    SNiP 2.08.02-89 * Public buildings and structures (as amended by N 5)

    SNiP 2.09.04-87 * Administrative and domestic buildings

    SNiP 3.05.06-85 Electrical devices

    GOST 21786-76 Man-machine system. Sound signaling devices of non-speech messages

    GOST 24214-80 Loud-speaking communication. Terms and Definitions. General ergonomic requirements

    GOST 12.1.004-91 SSBT. Fire safety. General requirements

    SP 31-110-2003 Design and installation of electrical installations of residential and public buildings

    SP 31-113-2004 Swimming pools

    SP 35-101-2001 Design of buildings and structures taking into account accessibility for people with limited mobility. General Provisions

    SP 4723-88 Sanitary rules for the design and operation of centralized hot water systems
    The document is not valid in the territory of the Russian Federation. SanPiN is valid, hereinafter. - Note by the manufacturer of the database.

    SanPin Drinking water. Hygienic requirements for water quality of centralized drinking water supply systems. Quality control

    NPB 88-2001 * Fire extinguishing and alarm systems. Norms and design rules

    NPB 104-03 Warning and evacuation systems for people during fires in buildings and structures

    NPB 110-03 List of buildings, structures, premises and equipment to be protected by automatic fire extinguishing installations and automatic fire alarms

    PUE Rules for the installation of electrical installations.

    3 Design Guidelines

    3.1 The construction dimensions, areas and capacity of sports halls and facilities for fitness and health purposes should be taken in accordance with the rules of the competition and the provisions for the organization of training sessions. The compositions and areas of auxiliary rooms in the halls are taken in accordance with the provisions of this Code of Rules, SNiP 2.08.02, as well as reference manuals to it.

    The design of halls and auxiliary rooms used by people with disabilities should be carried out taking into account the requirements of SNiP 35-01 and SP 35-101, as well as the recommendations of these standards.

    3.2. The building dimensions in the plan and the height of the premises are set depending on the type of sports activities (games) and the level of competitions in accordance with table 3.1. The height of the halls is indicated from the floor to the ceiling or the bottom of the protruding structures.

    In the halls for sports games, the height indicated in table 3.1 must be maintained within the playing field. Outside, a gradual decrease in height is allowed, but not less than three meters within the general dimensions of the site.

    The height of the halls of aerobics, choreography, rhythmic gymnastics should be taken at least 3.9 m.

    3.3. The sizes of universal gyms (intended for alternate classes in various sports) and throughput are taken at the highest of the indicators for these types, shown in table 3.1.

    Hall building dimensions for training sessions, m

    Playground Bandwidth

    The size of the arena for competitions in the sports demonstration or sports and entertainment hall, m

    low height to the bottom
    falling structures

    face-to-face lessons in the hall, people / shift

    When competing in sports arenas
    demo or sports
    entertainment halls, people / shift

    Minimum height (within the arena area)