Russia is hosting the 2018 FIFA World Cup. A football festival is held in 11 cities in which 32 teams compete for the cup. Tracking each of them is difficult, but there is a solution. The official application will help to keep abreast of what is happening at the stadiums 2018 FIFA World Cup Russia ™. Inside - the latest news, goal videos and reminders of important matches.
The final part of the championship is held from June 14 to July 15. Only 8 groups of 4 teams each. Russia plays together with Uruguay, Egypt and Saudi Arabia, which conceded 5 goals in the opening match.
After starting the application, select your favorite team. This is necessary to display notifications of goals scored, rosters and cards.
3. Results for the World Cup Russia 2018
The most simple application without extra data, news and text announcements. Everything is as accessible and understandable as possible: group tables, a breakdown of all matches by rounds, a separate Playoffs tab and the ability to receive a reminder of each upcoming game. Notifications of all matches are active by default, but you can leave only the most interesting for you.
4. World Cup 2018+ Sports.ru
A convenient application from the famous sports portal, news from which are loaded directly on the main page. If necessary, the tape can be sorted by a specific team. From the menu you can go to the standard lists of teams, group tables and the calendar of all matches. Each game will be accompanied by an online broadcast and statistics.
What and how will they watch on the Internet
According to a Google survey, 54% of Russians study the content about the match before the start of the game, and 75% view information on the topic and after the match.
Graphics: Think with Google
During sporting events, online user engagement is growing. The number of reposts and comments on football videos in Russia is tripled during the four-week championship compared to other periods. At the same time, 90% of fans use mobile devices while watching games. During commercial breaks of major TV shows and football matches, they begin to use smartphones and tablets even more actively - people look for relevant content on the network and share their impressions on social networks.
According to Google, the time spent watching sports content in Russia is growing at an average rate of 150% per month. At the same time, sports event reviews provide 25 million views on YouTube every month. 75% of respondents plan to follow the news of the World Cup at least once a day, while 31% of respondents are going to do it on YouTube.
Graphics: Think with Google
Every year, football fans increasingly choose online platforms for viewing content about their favorite game - now every third user watches sports events on the Internet. This is not only broadcasts, but also news, matches in modern and unusual formats, interviews with players or coaches.
This year, the First Channel, VGTRK and Match TV will publish official content on the World Cup on YouTube. These are reviews of all matches, analytics from experts, talk shows about championship events, the history of the way teams to participate in FIFA-2018 - only 2500+ videos.
Plus, on the YouTube pages of Channel One, Match TV, Russia 24 and Russia 1, a lot of related content will appear: press conferences, interviews with players and coaches, national team training, reviews of stadiums and cities where games will be held. This should increase the site’s popularity among sports fans - 82% of Russian fans said they would watch YouTube more often if official content appeared on the video hosting site.
In order to stand out in the information field, many brands launch their advertising campaigns long before the start of the event itself.
For example, McDonald’s leverages the power of online video on a mobile channel. On the eve of the championship, the company invited its customers to participate in the prize draw. Among the gifts - a ticket to the World Cup. To promote activity, the brand launched ads on YouTube.
Coca-Cola made a surprise to children from the Moscow team “Leather Ball”. The company organized a professional training for the guys with the athletes of the Russian national team and presented the opportunity to go to the championship.
Avon did not refer to the World Cup in its advertisement, but beat the sports theme before February 23. The company released a video on YouTube with Russian Spartak footballers who told what gifts they would expect from their wives for the holiday. So the brand advertised three fragrances for different types of men.
International sporting events are always associated with a large number of foreign guests. This was used by the Orbit brand, which released a YouTube video dedicated to the global stereotype that Russia is a gloomy and gloomy country. The company proposes to destroy this cliche by showing foreigners that "the Russians are actually kind and positive people."
Visa launched a promotional campaign: when paying with a company card, you can register a check and participate in a prize draw. The main reward is the opportunity to get into the “Visa Fans Team” and enter the FIFA Finals. The video starred the Russian football player Alexander Kerzhakov.
Alfa Bank attracted one of the greatest footballers of our time - Lionel Messi to the filming of the YouTube video. The bank offers the audience to become their client to participate in the prize draw, including tickets to the championship.
Major sporting events increase media consumption and influence brand perception. According to the consulting company Deloitte, the overall advertising attention index during the 2017 Confederations Cup was 41%. At the same time, the frequency of watching TV increased by 52% and the level of Internet use by 31%. On TV, people often watched broadcasts of matches, ceremonial parts and analytical programs. On the Internet, survey participants monitored events on news portals and social networks.
A Deloitte study found that 65% of Russians pay attention to which companies sponsor the Confederations Cup and the World Cup. Almost one in four respondents noted that sponsorship has a positive effect on his perception of these brands.
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